Apart from the on page seo the criteria, there is also a greater role being played by the off page seo criteria to increase the total number of the internet users making the visit to those sites. Most of the people neglect the off page criterion of the seo since they think that they do not contribute towards the seo process. But the findings have given strong evidence that various off page techniques are integral part of the seo process. The various ingredients of the seo process include the links in the contents and also the anchor texts present in the articles. There is an equal amount of role being played by this technique to enable the site to work under the seo conditions. It is necessary to select the cheap seo that will provide proper level of the balance between the on page and the off page criteria to attain maximum amount of results for successful implementation of the seo process. The seo glasgow will be working in such a way that it will equal level of importance to both the criteria to establish strong foundation necessary to rank higher in the seo. Similarly the seo uk will provide great service to make sure that the webpage appears on the first page.