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Search Engine Optimisation is the way of obtaining most valuable information as search results. Web search is not part of parcel of any internet activity. Normally to extract information on a particular topic we search through internet by giving key letters or words about the topic. If the key letters or words happen to match various search options the user may find it difficult to get the required information. Search Engine Optimization is another art of link building by finding the correct link for the subject one is looking for. Various options are available for the user to choose from. Search Engine Optimisation is the ultimate point in which the user gets the material he is need of. Optimum has another name for maximum in qualitative terms. Search Engine Optimisation or SEO is a tool available to user to collect information on topics about which he has little knowledge. In other words Search Engine Optimization is a booster to the user’s search actions. Link Building is an option within Search Engine Optimization through which the user is able to generate various options available to him on the subject he is searching for. Each link will throw some information on the search topic.